Behind DUFFBeauty

Driven by their passion for beauty and makeup, and an urge to make their mark in the nordic beauty industry, the two sisters, Nadia and Neda launched DUFFBeauty webshop in late 2016, at the age of 22 and 25. The sisters are originally from Iran which is a country where beauty and makeup plays a big role in the daily life of the everyday woman. With DUFFBeauty, Nadia and Neda wanted to showcase that false lashes aren’t just meant for nights out or special occasions, and that it can easily be worn on a daily basis while remaining a natural look if desired. The goal was to create beautiful high quality eyelashes for all women, rather they want a more natural or full glam look. 


DUFF Founders




The origin of the name 'DUFF' comes from the Persian language, and is a nickname for the glamorous and attractive woman, who does not compromise on quality, and always adds a little extra to look even more stunning.